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Transforming Real Estate Media: The Impact of AI



The real estate industry is no stranger to technological advancements. From online listings to virtual tours, technology has significantly transformed how buyers, sellers, and agents interact with the market. One of the most groundbreaking technologies reshaping the real estate media landscape is Artificial Intelligence (AI). In this blog, we will explore the profound impact of AI on real estate media, examining its applications, and benefits.


1) Object Removal

One of the most impactful AI innovations is the ease of object removal. It used to take hours to highlight and painstakingly clone out that unwanted object. And depending on the situation, results can be mixed. We always request that sellers move any large objects from the property (vehicles, dumpsters, storage containers, etc...). But every so often its just not possible, perhaps the dumpster wasn't picked up in time or a vehicle wont start. It can really throw a wrench in taking that perfect "money shot" of the front exterior. But now with the help of AI and Adobe's new "Generative Fill" tool, with the click of a button an object can be removed and complicated backgrounds can be replicated. It's really like magic and a real game changer. Now we always recommend that sellers still make every attempt to have the property "Photo Ready", including large objects removed from exterior. But in those situations were its just not possible, AI tools have made it much easier to fix those situations.

3) Image Enhancements

AI can help with the basic and mundane task of editing and photo enhancing, which will not only help improve the overall quality, but help improve workflow and turnaround. So clients get better overall images and that much faster. AI-driven photo editing tools like Adobe's Sensei, Photoshop, and Skylum's Luminar AI use machine learning algorithms to enhance images automatically. They can adjust lighting, color balance, sharpness, and remove noise to produce stunning photos with minimal effort. It can recognize the camera settings and recommend the best edits based on those settings.



2) Generating Objects - Basic Virtual Staging

With the introduction of Adobe's generative fill tool, it can not only remove unwanted objects, but enhance that image by adding generated images into the photo. For example, we can add basic furnishings to dress up any space. What used to cost lots of time and money, using expensive virtual staging software can be done with a few key strokes in photoshop. Now Photoshops "Generative Fill" tool is still very new, basically still in beta testing, so often it will not get the sizing and perspectives quite right. But in the near future, this tool can definitely be used to stage any empty space with; at the very least, basic items (framed photos, throw rugs, Tv, and house plants).




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